How to Google Shopping a product as seller or buyer

Overview:

To buy products through Google Shopping, users search for products on Google, and the results often include listings from Google Shopping, which display product details and prices from various retailers. Users can click on these listings to be redirected to the retailer's website to complete the purchase. As a seller, you need to create a Google Merchant Center account, add your product information, and potentially link it to a Google Ads account to run Shopping campaigns.

For Buyers:

1. Search for products: Use the Google search bar to find the product you're looking for.

2. Locate Google Shopping listings: Look for the "Shopping" tab or results that include product images, prices, and retailer information.

3. Click on a product: Select the specific product you want to buy.

4. Visit the retailer's website: You'll be redirected to the retailer's website to finalize the purchase.

For Sellers:

1. Create a Google Merchant Center account:

This is where you'll manage your product listings and business information.

2. Add your product data:

You'll need to provide details like product titles, descriptions, prices, images, and availability.

3. Link to Google Ads (optional):

If you want to run Shopping campaigns to promote your products, link your Merchant Center account to Google Ads.

4. Create a Shopping campaign:

In Google Ads, create a campaign specifically for Shopping ads to display your products in search results.

5. Monitor and optimize:

Track your campaign performance and make adjustments to bids, targeting, and product data to improve results.

 

Note:

• If you are logged-in to your google account you'll find even a customer care free number for Google Comparison Shopping Service(CSS); see photo figure 1.
• The following is my thought: "Comparison Shopping Service(CSS) is a Google Shopping service that allows you to get a chance of showing your products along the EU-countries Google Shopping general related results for free."
• It is better you see also the following link: https://support.google.com/merchant/gethelp

Photo Figures:

1.

References:

• The previous is a quote from google AI result except the last 3 headers.
• This result can be approximately found by searching with this article title again.
• Personally, I preferred this result copy.
• Credits to google AI and the process result resource websites.